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25 Burlington Arcade, Mayfair, London W1J 0PT
Mon–Sat: 10:00–18:00, Sun: Closed
Insights, stories, and expertise from the world of luxury watches and fine jewellery.
Watch Guides
From NASA's wrist to yours — the extraordinary story of the Omega Speedmaster Professional, the only watch qualified for all manned NASA missions.
9 Apr 2026
Watch Guides
In 1972, Gérald Genta sketched a watch that would change the industry forever. The story of the Audemars Piguet Royal Oak and why it remains the ultimate luxury sports watch.
31 Mar 2026
Jewellery Guides
Not all gold is created equal. Understand the differences between 9ct, 14ct, 18ct and 22ct gold, discover the science behind gold colours, and learn which purity is right for your jewellery.
30 Mar 2026
Watch Guides
Patek Philippe has been the pinnacle of haute horlogerie since 1839. Discover why collectors consider it the ultimate watchmaker and which references define the brand.
26 Mar 2026
Watch Guides
Richard Mille watches cost more than most supercars. But what justifies prices that start at £100,000 and regularly exceed £1 million? A deep dive into the brand that changed luxury watchmaking.
26 Mar 2026
Watch Guides
From Hans Wilsdorf's vision in 1905 to the most coveted timepieces on earth — everything you need to know about Rolex, the world's most recognised luxury watch brand.
25 Mar 2026
Diamond Guides
Master the four pillars of diamond grading — Cut, Colour, Clarity and Carat. Learn how to balance the 4Cs for the best value and why cut matters more than anything else.
24 Mar 2026
Lifestyle
Home to Sterling Diamond and some of the world's finest luxury retailers, Burlington Arcade has been the heart of Mayfair shopping since 1819. Discover its fascinating history.
24 Mar 2026
Collecting
Vintage watches offer history, character and value that modern pieces cannot replicate. A practical guide to starting your vintage watch collection the right way.
24 Mar 2026
Jewellery Care
Your jewellery deserves the same care as any fine investment. From daily habits to professional servicing, learn how to keep your diamonds, gold and gemstones looking their best for generations.
19 Mar 2026
Gemstone Guides
Beyond diamonds, the world of precious gemstones offers extraordinary colour, rarity and investment potential. A comprehensive guide to the "Big Three" — sapphires, rubies and emeralds.
18 Mar 2026
Jewellery Guides
From initial sketch to finished masterpiece — discover the art of bespoke jewellery design at Sterling Diamond. Learn about the process, timeline and possibilities of custom creation.
16 Mar 2026