Free insured shipping on all UK orders
Sterling Diamond
Book Appointment0207 499 6613

25 Burlington Arcade, Mayfair, London W1J 0PT

Mon–Sat: 10:00–18:00, Sun: Closed

Legal

Terms & Conditions

Please read these terms carefully before using our website or placing an order.

1. Introduction

These Terms & Conditions (“Terms”) govern your access to and use of the website operated at sterlingdiamond.co.uk (“the Website”) and any purchase of goods from Sterling Diamond (“we”, “us” or “our”), a luxury watch and jewellery business located at 25 Burlington Arcade, Mayfair, London W1J 0PT.

By accessing the Website or placing an order, you confirm that you have read, understood and agree to be bound by these Terms in their entirety. If you do not agree, you must not use the Website or purchase any products from us.

2. Acceptance of Terms

By using this Website you warrant that you have read and reviewed these Terms and that you agree to be bound by them. These Terms constitute a legally binding agreement between you and Sterling Diamond. We reserve the right to amend these Terms at any time, and your continued use of the Website following any changes constitutes your acceptance of the revised Terms.

3. Eligibility

You must be at least 18 years of age to use this Website and to make a purchase. By placing an order, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into binding contracts. We reserve the right to refuse service, terminate accounts, or cancel orders at our discretion if we suspect that you do not meet these eligibility requirements.

4. Products, Pricing & Availability

All products displayed on the Website are subject to availability. We endeavour to ensure that product descriptions, images and specifications are accurate; however, we do not warrant that such information is error-free, complete or current.

Prices are displayed in British Pounds Sterling (£) and are inclusive of VAT where applicable. We reserve the right to change prices at any time without prior notice. The price applicable to your order will be the price displayed at the time you place your order.

In the unlikely event that a product is listed at an incorrect price due to a typographical or system error, we reserve the right to cancel the order and refund any payment made. We will notify you promptly should this occur.

Photographs are for illustrative purposes only. Due to the nature of luxury goods, particularly watches and jewellery, minor variations in colour, size, weight and appearance may occur between the product displayed and the product delivered.

5. Orders & Payment

When you place an order through the Website, it constitutes an offer to purchase the product(s). All orders are subject to acceptance by us. We reserve the right to refuse or cancel any order for any reason, including but not limited to product availability, errors in pricing or product information, or suspected fraudulent activity.

A binding contract is formed only when we send you an order confirmation email (“Order Confirmation”). Until such time, no contract exists between us.

We accept the following payment methods:

  • Visa, Mastercard and American Express credit and debit cards
  • Bank transfer (BACS/CHAPS)
  • Such other methods as we may make available from time to time

Payment must be received in full before goods are dispatched. All payments are processed securely. We do not store your full payment card details on our servers.

6. Shipping & Delivery

We offer fully insured delivery on all orders within the United Kingdom. International shipping is available to selected countries. Delivery timeframes are estimates only and are not guaranteed. We shall not be liable for any delay in delivery caused by circumstances beyond our reasonable control.

Risk of loss and damage passes to you upon delivery. Title to the goods shall not pass to you until we have received payment in full.

All deliveries of high-value items require a signature upon receipt. You must inspect goods upon delivery and report any damage or discrepancies within 48 hours of receipt.

7. Returns & Exchanges

We offer a 14-day return policy in accordance with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Please refer to our Returns & Refunds Policy for full details.

Bespoke, personalised or custom-made items are non-returnable unless faulty. Items must be returned in their original, unworn condition with all packaging, certificates and documentation intact.

8. Intellectual Property

All content on this Website, including but not limited to text, graphics, logos, photographs, images, audio, video, software, data compilations and the design, layout and arrangement thereof, is the property of Sterling Diamond or our licensors and is protected by United Kingdom and international copyright, trademark and other intellectual property laws.

You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store or transmit any content from this Website without our prior written consent, except as follows:

  • Your computer may temporarily store copies of such materials in RAM incidental to your accessing and viewing those materials.
  • You may store files that are automatically cached by your web browser for display enhancement purposes.
  • You may print or download one copy of a reasonable number of pages for your own personal, non-commercial use and not for further reproduction, publication or distribution.

The Sterling Diamond name, logo and all related names, logos, product and service names, designs and slogans are trademarks of Sterling Diamond. You must not use such marks without our prior written permission.

9. User Conduct

You agree not to use the Website:

  • In any way that violates any applicable local, national or international law or regulation.
  • To transmit or procure the sending of any unsolicited advertising or promotional material.
  • To impersonate or attempt to impersonate Sterling Diamond, a Sterling Diamond employee, another user or any other person or entity.
  • To engage in any conduct that restricts or inhibits anyone’s use or enjoyment of the Website.
  • To introduce any viruses, trojan horses, worms, logic bombs or other material which is malicious or technologically harmful.
  • To attempt to gain unauthorised access to, interfere with, damage or disrupt any parts of the Website, the server on which the Website is stored, or any server, computer or database connected to the Website.

10. Limitation of Liability

To the fullest extent permitted by law, Sterling Diamond, its directors, officers, employees, agents and affiliates shall not be liable for any indirect, incidental, special, consequential or punitive damages, including without limitation, loss of profits, data, use, goodwill or other intangible losses, arising out of or in connection with:

  1. Your access to or use of (or inability to access or use) the Website;
  2. Any conduct or content of any third party on the Website;
  3. Any content obtained from the Website; or
  4. Unauthorised access, use or alteration of your transmissions or content.

Our total aggregate liability to you for all claims arising out of or relating to the use of the Website or any product purchased through the Website shall not exceed the amount you paid for the product(s) giving rise to such liability.

Nothing in these Terms shall exclude or limit our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

11. Indemnification

You agree to defend, indemnify and hold harmless Sterling Diamond, its directors, officers, employees, agents and affiliates from and against any and all claims, damages, obligations, losses, liabilities, costs or debt and expenses (including but not limited to legal fees) arising from:

  1. Your use of and access to the Website;
  2. Your violation of any term of these Terms;
  3. Your violation of any third-party right, including without limitation any intellectual property, property or privacy right; or
  4. Any claim that your use of the Website caused damage to a third party.

12. Third-Party Links

The Website may contain links to third-party websites or services that are not owned or controlled by Sterling Diamond. We have no control over, and assume no responsibility for, the content, privacy policies or practices of any third-party websites or services. You acknowledge and agree that we shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such website or service.

13. Force Majeure

We shall not be liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from any cause that is beyond our reasonable control, including but not limited to acts of God, war, terrorism, civil unrest, industrial action, fire, flood, epidemic, pandemic, governmental actions, telecommunications failures, or failures of third-party suppliers or carriers.

14. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales. Nothing in these Terms affects your statutory rights as a consumer.

15. Dispute Resolution

In the event of any dispute arising out of or relating to these Terms, we encourage you to contact us first to seek an amicable resolution. You may reach us at:

  • Email: info@sterlingdiamond.co.uk
  • Phone: 0207 499 6613
  • Post: Sterling Diamond, 25 Burlington Arcade, Mayfair, London W1J 0PT

If we are unable to resolve a dispute informally, you may also refer the matter to an alternative dispute resolution (ADR) provider. The European Commission also provides an online dispute resolution platform, accessible at ec.europa.eu/consumers/odr.

16. Severability

If any provision of these Terms is found to be unlawful, void or unenforceable, that provision shall be deemed severable and shall not affect the validity and enforceability of any remaining provisions.

17. Entire Agreement

These Terms, together with our Privacy Policy, Returns & Refunds Policy and Warranty Policy, constitute the entire agreement between you and Sterling Diamond in relation to your use of the Website and supersede all prior agreements, representations and understandings.

18. Changes to These Terms

We reserve the right to update or modify these Terms at any time without prior notice. Changes will be effective immediately upon posting on the Website. Your continued use of the Website after any changes constitutes your acceptance of the new Terms. We recommend that you review these Terms periodically.

Contact Us

If you have any questions about these Terms, please contact us:

Last updated: February 2026