Consign · Trade · Sell
Sell Your Luxury Watch or Jewellery
Get the best value for your luxury timepiece or fine jewellery. Confidential, expert-led process with competitive valuations.
15+
Years Experience
10,000+
Pieces Traded
48h
Valuation Response
100%
Authenticity Guaranteed
Sell your Rolex, Patek Philippe, Audemars Piguet & more with confidence
Whether you own a luxury watch, engagement ring, or fine jewellery, our team of experts provides fast, confidential valuations. Located in Burlington Arcade, Mayfair — we've been trusted by collectors for over 25 years.
Your Options
Three Ways to Get the Best Value
Sell
Receive an outright offer and get paid quickly. Ideal if you want a fast, hassle-free sale with no waiting.
- Same-day quote
- Payment within 5–7 days
- No commission fees
- Fully confidential
Consign
We sell on your behalf through our boutique and online channels. You keep a higher percentage of the sale price.
- Higher return on sale
- Exposure to global buyers
- No upfront cost
- Regular updates
Trade
Apply your item's value toward any watch or jewellery from our collection. The most efficient way to upgrade.
- Best trade-in value
- Apply to any purchase
- Immediate credit
- Wide selection
How It Works
Simple, Transparent Process
Submit Your Piece
Fill out the form below with details and photos of your watch or jewellery. The more information, the more accurate our valuation.
Expert Valuation
Our specialists review your submission and provide a detailed, no-obligation valuation within 24–48 hours.
Choose Your Option
Accept our offer and choose to sell outright for immediate payment, consign for a higher return, or trade towards a new piece.
Get Paid
Fast, secure payment via bank transfer. For consignment, you receive payment as soon as the piece sells.
Brands We Buy
Free Valuation
Submit Your Piece
Complete the form with as much detail as possible. Upload clear photos of your watch or jewellery — including the dial, caseback, clasp, and any paperwork.
Fast Response
We respond within 24–48 hours with a valuation.
Fully Confidential
Your information is secure and never shared.
No Obligation
There's no commitment — you decide if you accept.
Prefer In Person?
Visit us at Burlington Arcade for a same-day valuation. No appointment needed, but booking guarantees priority service.
FAQ
Why sell with Sterling Diamond
We buy Rolex, Patek Philippe, Audemars Piguet, Richard Mille, and other leading luxury watch and fine jewellery brands. Contact us with your piece for a valuation.
Once we agree on a price and receive your item, payment is typically processed within 5–7 business days. For consignment, you receive payment when the piece sells.
Yes. You can apply the value of your watch or jewellery toward any purchase from our collection. Our team will provide a trade-in quote.
Yes. All submissions are confidential and handled in line with our privacy policy. We never share your details with third parties.
A Trusted Destination for Luxury Since 2010
Family-owned expertise in Burlington Arcade, Mayfair. Authenticity guaranteed on every piece.