Privacy Policy

Sterling Diamond (“we”, “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website at sterlingdiamond.co.uk, make a purchase, or otherwise interact with us.

We are the data controller for the personal data we process. Our registered address is 25 Burlington Arcade, Mayfair, London W1J 0PT.

This policy is provided in compliance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

We do not sell your personal data to third parties. We may share your data with the following categories of recipients where necessary:

• Payment processors: to process your transactions securely
• Courier and delivery services: to deliver your orders
• IT and hosting providers: who support our website infrastructure
• Analytics providers: to help us understand website usage
• Marketing platforms: to send you communications you have opted into
• Professional advisers: including lawyers, accountants and insurers
• Law enforcement or regulatory bodies: where required by law or to protect our legal rights

All third-party service providers are required to process your data securely and in accordance with applicable data protection legislation. Where data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

Our website uses cookies and similar technologies to distinguish you from other users, improve your browsing experience and analyse site traffic.

We use the following types of cookies:

• Strictly necessary cookies: essential for the website to function, including session management and security. These cannot be switched off.
• Performance cookies: help us understand how visitors interact with the website by collecting anonymous statistical information.
• Functionality cookies: allow the website to remember choices you make (such as language or region) and provide enhanced features.
• Targeting/advertising cookies: used to deliver advertisements more relevant to you and your interests. These are only placed with your consent.

You can manage your cookie preferences through your browser settings or our cookie consent banner. Please note that disabling certain cookies may affect the functionality of the website.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements.

As a general guide:

• Transaction data: retained for 6 years after the date of the transaction for tax and accounting purposes
• Account data: retained for as long as your account is active, and for 2 years following account closure
• Marketing data: retained until you withdraw your consent or opt out
• Warranty and product records: retained for the duration of the warranty period plus 1 year

When personal data is no longer required, it will be securely deleted or anonymised.

Under UK GDPR, you have the following rights regarding your personal data:

1. Right of access: you have the right to request a copy of the personal data we hold about you.
2. Right to rectification: you have the right to request that we correct any inaccurate or incomplete personal data.
3. Right to erasure: you have the right to request that we delete your personal data in certain circumstances.
4. Right to data portability: you have the right to request the transfer of your data to another service provider in a structured, commonly used, machine-readable format.
5. Right to restrict processing: you have the right to request that we limit how we use your data in certain circumstances.
6. Right to object: you have the right to object to the processing of your personal data where we are relying on legitimate interests, including direct marketing.
7. Right to withdraw consent: where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

If you have any questions about this Privacy Policy, your personal data or wish to exercise your rights, please contact our data protection lead:

• Email: info@sterlingdiamond.co.uk
• Phone: 0207 499 6613
• Post: Data Protection, Sterling Diamond, 25 Burlington Arcade, Mayfair, London W1J 0PT

If you are dissatisfied with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:

• Website: ico.org.uk/make-a-complaint
• Helpline: 0303 123 1113
• Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

We would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.