Burlington Arcade, Mayfair
Visit Our Boutique
Located in the heart of Mayfair within the historic Burlington Arcade, one of London's most iconic luxury shopping destinations since 1819.
25 Burlington Arcade
Mayfair, London W1J 0PT
Mon – Sat: 10am – 6pm
Sunday: Closed
info@sterlingdiamond.co.uk
Opening Hours
Getting Here
For a personalised experience, we recommend booking an appointment in advance.
Book AppointmentOur Space
Inside the Boutique
In-Store Services
Available at Our Boutique
Private Viewings
Schedule a private appointment to view our collection in our dedicated viewing lounge. Complimentary champagne service included.
Watch Servicing
Full in-house watch servicing by our WOSTEP-certified watchmakers. Movement overhaul, polishing, and water resistance testing.
Bespoke Design
Work one-on-one with our designers to create a truly unique piece. From engagement rings to custom jewellery, we bring your vision to life.
Valuations
Professional insurance and probate valuations by our GIA-qualified gemologists. Certificates accepted by all major insurers.
Finding Us
In the Heart of Mayfair
Sterling Diamond is situated within the historic Burlington Arcade, built in 1819 by Lord George Cavendish as a covered shopping arcade. Today it remains one of London's most prestigious addresses for luxury retail.
The closest Underground station is Green Park (Jubilee, Victoria & Piccadilly lines), a two-minute walk away. Exit the station towards Piccadilly and you'll find the arcade entrance on the right-hand side of the street.
Alternatively, Piccadilly Circus station is a four-minute walk. Head west along Piccadilly and the arcade will be on your left.
We Look Forward to Welcoming You
Whether browsing or buying, our team is here to help. Walk-ins are welcome but appointments are recommended for a dedicated experience.