Our Story
About Sterling Diamond
A family-owned jeweller and watch specialist in the heart of Mayfair since 2010.
15+
Years in Business
5,000+
Happy Clients
100%
Authenticity Guarantee
5★
Customer Rating
Who We Are
Jewellery with a Modern Twist
Sterling Diamond is ideally located in the heart of Mayfair, within the iconic Burlington Arcade. We specialise in exceptional quality, hand-made jewellery using only the finest materials — including certificated diamonds from the world's leading gemological laboratories.
Our Master Jeweller designs and creates bespoke pieces to an exceptional standard. Whether it's an engagement ring, a statement necklace, or a unique piece to mark a special occasion, every creation tells a story crafted with precision and passion.
We offer complimentary jewellery and watch valuations. Bring your pieces to us and we will provide same-day quotes for cash purchase, trade-in, or consignment. We pride ourselves on offering the most competitive prices in London.
Watch Specialists
Pre-Owned Luxury Timepieces
Our watch division specialises in pre-owned luxury timepieces from the world's most prestigious manufacturers. Every watch undergoes rigorous authentication and quality inspection by our certified horologists.
We deal exclusively in Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Omega, and other leading Swiss brands. Whether you're looking to buy, sell, or trade, our specialists provide expert guidance and competitive pricing.
We also offer specialised watch sourcing for clients seeking specific references. Our extensive network allows us to locate rare and discontinued models that others cannot.
What We Offer
Our Services
From bespoke design to expert valuations, we offer a complete range of luxury services.
Bespoke Design
Unique, one-of-a-kind pieces designed and created to your vision by our Master Jeweller. From concept to completion, every detail is crafted with precision.
Valuations
Complimentary jewellery and watch valuations by our certified experts. Walk-in or by appointment — same-day quotes available.
Repairs & Restoration
Expert jewellery and watch repairs, alterations, stone resetting, rhodium plating, polishing, and complete restoration services.
Watch Sourcing
Specialised sourcing for pre-owned Rolex, Patek Philippe, Audemars Piguet, and Richard Mille at competitive prices.
Sell, Trade & Consign
Sell your luxury watch or jewellery for cash, trade towards a new purchase, or consign for the best return on your investment.
Authenticity Guarantee
Every piece is examined by our in-house specialists. We guarantee the authenticity of every watch and gemstone we sell.
Our Journey
Milestones
Founded in London
Sterling Diamond opens its first boutique, establishing a reputation for exceptional handcrafted jewellery.
Burlington Arcade
Moved to the prestigious Burlington Arcade in Mayfair, joining the world's finest luxury retailers.
Watch Division
Expanded into pre-owned luxury watches, becoming an authorised dealer for leading brands.
Online Presence
Launched our digital platform, extending our reach to collectors worldwide.
15+ Years
Celebrating over 15 years of trust, expertise, and passion for fine craftsmanship.
What Drives Us
Our Values
These principles guide everything we do — from the way we source our pieces to the way we serve our clients.
Integrity
Transparency and honesty in every transaction.
Craftsmanship
A relentless pursuit of the highest quality.
Trust
Built over decades of exceptional service.
Passion
A genuine love for fine jewellery and horology.
“Sterling Diamond created the most beautiful bespoke engagement ring for us. The craftsmanship is extraordinary and the service was impeccable from start to finish.”
James & Sarah T.
London, 2024
Visit Our Mayfair Boutique
25 Burlington Arcade, Mayfair, London W1J 0PT. Open Monday to Saturday, 10am – 6pm.